Raw enquiry data, cleaned, scored, and routed automatically — so counselling desks, BPO calling partners, and CPs spend time only on prospects actually likely to convert, not every raw contact that fills a form.
Every enquiry that comes in through a form, an ad, or a lead vendor is treated the same way by most admissions teams — as a contact worth a phone call. In practice, a meaningful share of that raw data is invalid, duplicated, low-intent, or simply for the wrong program. Calling all of it costs time your counselling desk or BPO partner can't get back.
AI-powered lead qualification sits upstream of that problem. Before a lead reaches a human, it's cleaned, scored against intent and program-fit signals, checked for duplication or fraud, and routed to the right desk — so the leads your team actually calls are the ones worth calling.
This is built specifically for EdTech admissions data — not a generic sales-scoring tool repurposed for education — and it's currently in early access, with a limited group of partners and clients piloting it against real calling outcomes.
Know MoreSee the six components below, then request early access — onboarding is limited.
Each piece can matter on its own, but they're built to run as one pipeline — from raw data to a routed, scored lead.
Incoming enquiry data is cleaned and validated before anything else happens — contact details checked for validity and reachability, malformed entries flagged, and bot or spam submissions filtered out. This is the layer that stops your counselling desk or BPO partner from ever dialing a number that was never real to begin with.
Once data is clean, each lead is scored against intent and program-fit signals — search behavior, source quality, and declared interest — before it's ever assigned to a counsellor or partner. Pre-qualification means the first human touch is already working a warmer prospect.
Leads submitted multiple times, or generated by incentivized and fraudulent form-fills, are identified and flagged automatically — protecting your budget from paying twice for the same contact, or paying at all for one that was never genuine.
A lead's expressed interest is matched against the specific programs you actually offer — so a prospect asking about an online MBA doesn't end up in a certification-program queue, and vice versa. Reduces mismatched handoffs and wasted counselling time.
Scored, qualified leads are routed automatically to the right counselling desk, Gradify Enterprise BPO partner, or dialer queue — highest-priority leads surfaced first, integrated directly with the CRM or calling system you already use.
Actual admission outcomes are fed back into the scoring model, so qualification accuracy improves over time based on what really converts for your specific programs — not a static rule set that never adapts.
The difference shows up in exactly where your team's calling time goes.
Four steps, running automatically on every lead that comes in.
Every lead scored on arrival using intent and fit signals, after raw data qualification.
High-scoring, course-matched leads surfaced first in the queue.
Sent to the right desk, BPO partner, or dialer based on score and course.
Real conversion outcomes feed back in to improve future scoring.
Each uses it slightly differently, but the underlying pipeline is the same.
Running your own counselling desk and want incoming enquiries pre-qualified before your team ever picks up the phone.
Handling outbound calling volume and want leads pre-filtered so calling time isn't spent on unreachable or mismatched contacts. See the BPO partner program.
Purchasing leads through our lead generation service who want them pre-qualified on delivery, not just sourced.
Tell us how you currently handle leads — we'll walk you through what qualification would change for your specific setup.