Score & pre-qualify leads
before a human does.
An always-on AI voice & chat assistant that reaches every enquiry within minutes, holds a natural qualifying conversation, and hands your counsellors only the leads worth their time — delivered in collaboration with Gradify Enterprise.
Manual outreach is costing you leads.
Every EdTech admissions team faces the same bottleneck: too many leads, too little calling capacity, and too much cost tied up in reaching people who were never going to convert.
High Ring-No-Response
A large share of daily dial attempts simply go unanswered — counsellor time spent for zero conversation.
Slow Speed-to-Lead
Leads cool fast. Manual queues mean the first call often happens hours after the enquiry, when interest has already dropped.
Rising Cost per Contact
Telephony, headcount and training costs scale linearly with lead volume — every campaign spike means hiring more callers.
Inconsistent Screening
Manual first-call quality varies by agent, so unqualified leads eat into senior counsellors' time.
This is what Ring-No-Response looks like on a real phone.
A quick look — in Hindi — at how missed calls quietly pile up on a counsellor's phone, and why every one of them is a lead going cold. This is exactly what the AI Engagement Bot is built to catch.
Introducing the AI Engagement Bot.
An always-on AI voice & chat assistant that reaches every lead within minutes of enquiry, holds a natural qualifying conversation, and hands your counsellors only the leads worth their time.
Instant Outreach
Engages a new lead within minutes — voice call, WhatsApp or chat, whichever the lead is more likely to answer.
Natural Conversation
Asks the same qualifying questions a trained counsellor would — program interest, budget, eligibility, timeline.
Smart Routing
Hands off hot, qualified leads to a live counsellor instantly, with the full conversation summary attached.
Qualified leads in minutes.
Every lead moves through a clear, tracked journey — from first contact to a scored, counsellor-ready conversation.
Cost reduction, built in.
The bot absorbs the highest-volume, lowest-value-add part of the funnel — the first outreach attempt — so cost no longer scales in a straight line with lead volume.
vs. manual first-call outreach
to unanswered or unqualified numbers
for new calling staff each hiring cycle
needed to handle seasonal lead spikes
The bot handles unlimited simultaneous conversations — no added headcount needed as lead volume grows. Counsellors spend their paid hours only on qualified, high-intent conversations — not on dialling and re-dialling cold numbers. Consistent AI-led screening reduces the training investment needed to bring a new calling hire up to speed.
Pre-qualification built for EdTech.
The bot is trained on the exact questions an admissions counsellor asks — so only genuinely interested, eligible learners reach your team.
Program Interest
Confirms which course or program the learner actually wants — filtering out misdirected enquiries.
Eligibility Check
Verifies qualifying criteria — education level, work experience, target intake — before a counsellor is involved.
Budget & Intent Fit
Gauges willingness and ability to pay, and genuine intent to enrol versus casual browsing.
Timeline
Establishes how soon the learner plans to join, so hot, near-term leads are prioritised automatically.
Counsellors only ever speak to leads who are eligible, interested and ready to have a real enrolment conversation — turning every senior counselling hour into higher-probability conversions. Every qualifying conversation is logged, scored and handed off with full context — nothing is re-asked by the counsellor.
Lower manpower cost, higher output.
Instead of adding callers for every new campaign, the bot absorbs first-contact volume — letting your existing counselling team do more, with less hiring pressure.
Traditional Model
More leads → more callers hired and trained every cycle.
Entry-level staff spend most of the day dialling numbers that never pick up.
Seasonal admission spikes mean temporary hiring, onboarding lag and inconsistent quality.
High attrition in calling roles means repeated retraining cost.
With the AI Engagement Bot
The bot scales instantly to any lead volume — no hiring lead time.
Counsellors focus only on qualified conversations, so fewer of them handle more genuine conversions.
Admission-season spikes are absorbed automatically, with zero temporary hiring.
Consistent quality regardless of staff turnover — the bot never needs retraining.
Cutting down Ring-No-Response.
RNR is one of the biggest silent cost-drains in outbound calling. The bot is built to bring that number down.
Smart Retry Timing
Automatically re-attempts unanswered leads at different, data-informed times of day.
Multi-Channel Nudges
A missed call is followed by a WhatsApp or SMS prompt, so the lead can respond on their own time.
No Fatigue, No Skipped Calls
Every lead gets its full attempt sequence — nothing falls through the cracks.
Optimal Channel Selection
Learns which channel each lead segment responds to best, and prioritises it.
What changes — at a glance.
Illustrative, directional comparison based on typical EdTech outbound-calling operations. Actual figures vary by lead volume, geography and campaign mix.
| Metric | Manual Outreach Only | With AI Engagement Bot |
|---|---|---|
| Time to first contact | Hours (queue-dependent) | Minutes |
| RNR rate | High — single fixed attempt | Reduced — smart multi-attempt, multi-channel |
| Cost per lead contacted | Scales linearly with headcount | Largely flat as volume grows |
| Counsellor time on unqualified leads | Significant | Minimal — bot pre-filters |
| Capacity during admission-season spikes | Requires temporary hiring | Scales instantly, no hiring |
| Screening consistency | Varies by agent | Uniform, every conversation |
More ways partner clients can use it.
Every Gradify Enterprise partner can put the same bot to work across the rest of the learner lifecycle.
24/7 Always-On Coverage
Engages leads evenings, weekends and holidays — whenever they enquire.
Multilingual Conversations
Speaks with learners in their preferred regional language.
Faster Speed-to-Lead
First contact within minutes protects conversion rates.
Consistent, Compliant Messaging
Every learner hears accurate, approved information.
Automatic CRM Logging
Every conversation, score and outcome captured automatically.
Real-Time Analytics
Live dashboards on funnel volume, RNR trends and conversion.
WhatsApp & SMS Follow-Ups
Keeps warm-but-undecided leads engaged with timed nudges.
Campus Visit & Call Scheduling
Books counsellor calls or campus visits once a lead qualifies.
Re-Engaging Dormant Leads
Reopens old, cold database leads at a fraction of manual cost.
Value across every partner type.
Channel & Franchise Partners
Handle enquiry spikes from local marketing drives without adding local calling staff.
University & Program Partners
Ensure every enquiry gets a fast, consistent, on-brand first response — protecting yield.
Gradify Enterprise Teams
Focus senior counsellor time only on qualified, ready-to-enrol conversations.
Free trial & simple pricing.
See it work on your own leads first — then scale up with straightforward, usage-based pricing.
Free Trial
2-day live demo — or 300 calls, whichever comes first.
One-Time Setup — ₹25,000
Bot configuration, program training & workflow integration. A second or subsequent bot (per language, program or location) adds ₹10,000 per new bot.
| Package | Calls Included | Price |
|---|---|---|
| Starter | 6,000 calls | ₹18,000 |
| Growth | 9,000 calls | ₹23,000 |
| Scale | 12,000 calls | ₹30,000 |
Call packages are usage-based add-ons on top of the one-time setup fee. Custom volumes available on request for larger partner networks.
Getting started is simple.
Discovery Call
Walk through your current lead volume, funnel and calling setup with the Gradify Enterprise team.
Free Trial
Run the 2-day / 300-call trial on real leads from your funnel — no commercial commitment needed.
Setup & Pilot
On confirmation, the bot is configured with your programs and messaging, then piloted on a live batch.
Scale Up
Pick a call package and expand coverage across campaigns, languages and partner locations.
Let's put it to work for your leads.
Talk to the Gradify Enterprise team about running a pilot on your next admissions campaign.
EdTech Growth Simplified — AI-powered lead engagement, qualification and channel-partner sales for education brands.