Plan for sharp exam-season peaks, fast decisions and price-sensitive buyers — with campaigns and follow-up built to move quickly.
Test prep demand doesn't run flat through the year — it spikes ahead of exam registration deadlines and dies off after. Campaigns planned like an always-on SaaS funnel waste budget in the off-season and under-spend right when intent is highest.
We plan media and landing pages around the exam calendar, with response-time SLAs tightened during peak windows, since test-prep decisions are made faster and more price-consciously than a multi-year degree program.
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